We redesigned all the packaging for the Kourellas family dairy’s extensive range of products. The rebrand had to capture the company’s core values: high quality ingredients, traditional production methods, and respect for nature and people. With disarming directness, the producer engages in a dialogue with the consumer to convey the pure quality of the products. We used a fresh colour palette and simple illustrations that could have been done by anyone to express the Kourellas dairy’s competitive advantages.
