Double IPA
With this project, we sought to explore what makes Franconia's Double IPA distinct. The cowgirl and beer maid represent Franconia's German heritage and the fact that their beer is made in Texas. We play with the German concept of Doppelgangers (counterparts or doubles of a person) with the two hops headed women. The springy green color hints at the beer's hoppiness and adds energy and excitement to the label and 6-pack.
