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ReLeaf Tea

Brief

Through the collaboration of a copywriter and graphic designer  a new brand of tea was born that will be sold online to SA, USA and Europe.  

Rationale 

Tea is closely associated with relaxing, quite time with ones self or with a close friend and is a symbol for stress relief, escape and dreams.  So we created a brand called “ReLeaf” with a tagline “Soothe your soul”, which speaks about reducing your mental and physical state to a place of complete calmness, a place where you can enjoy a cup of tea.
Designs:
ReLeaf Tea
Published:

ReLeaf Tea

To begin our ideation process we looked into why people drink tea, the feeling people get when drinking tea and the effects of drinking tea. A lo Read More

Published: