Brief
Through the collaboration of a copywriter and graphic designer a new brand of tea was born that will be sold online to SA, USA and Europe.
Rationale
Tea is closely associated with relaxing, quite time with ones self or with a close friend and is a symbol for stress relief, escape and dreams. So we created a brand called “ReLeaf” with a tagline “Soothe your soul”, which speaks about reducing your mental and physical state to a place of complete calmness, a place where you can enjoy a cup of tea.
Designs: