Sorbent Papaw is a new premium soft facial tissue variant created by Asaleo Care. They tasked me with developing in-store point-of-sale double-sided fins and floor media which would attract customers to their new product on-shelf in Countdown Supermarkets New Zealand-wide. Using existing brand guidelines, I created die-cut artwork using a strong association with the papaya, known for it's healing and soothing properties.
