Daymon Design International's profileInes de Almeida Batista's profileRui Bravo's profileJens Sievert's profile+2

Dinda - Communication & Packaging Design

Multiple Owners
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Dinda Foods
COMMUNICATION AND PACKAGING DESIGN
Client: Cotia | www.dindafoods.com | Market: Angola | Year: 2014

Vertex BRONZE Award Winner 2014

Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food
Daymon design Retail canned food private brand Dinda angola Packaging vertex awards FMCG Food

Dinda is a fresh and vibrant brand created specially for the Angolan Market. It was born to fill a gap in the local market: quality products at fair prices. The idea was to create an innovative and modern brand that delivers quality at accessible prices for every family.

Orange is the color! A vibrant and unique color to strike the consumer on shelves and to guarantee uniformity through all packagings. The front of pack must reveal the product in a direct way with bold and simple photography, very representative of the product. The colors of each pack are contrasting and aim to create a dynamic and joyful packaging design feeleing across all the assortment.

The result is a range of products with a warm chromatic approach, looking for typicall african colors, that create a striking impact on shelf.

 
Creative Direction: Jens Sievert
Brand Design: Daymon Worldwide
Design: Inês de Almeida Batista, Rui Bravo, Jens Sievert
3D Design: Rui Bravo
Account Executive: Margarida Lacerda


Dinda - Communication & Packaging Design
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