ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store in 1990, ULTA Beauty has grown to become the top national retailer providing All Things Beauty.
D E S I G N S T R A T E G Y
The challenge was to design a mark that embodied the personality of the company and the diversity of the products that the company offers.
The new company mark is contemporary and accessible. The use of the stroke indicates the client’s ability to customize their experience while symbolizing the diversity of ULTA products. The colors are youthful yet sophisticated. Also shown is the addition of the company tagline which also varies with usage.
Variations of orange, pink, blue and purple can be used depending on the occasion of its usage. Also shown
is the addition of the company tagline which also varies with usage.
