The Rabbit Hole is a new food truck, grill restaurant, specialized in Burgers, Hotdogs and Beer with an international touch, using exclusively valuable American ingredients cooked with love.
We were asked to focus the identity on the Modern Style.
The brand had to recall the old times, but updated to the present with a twist of cultural contaminations.
The easy and friendly mood and the cosy atmosphere had to be paramount throughout the whole communication.
We were asked to take care of the naming and create a strong, recognizable dynamic identity, able to be declined in many variations.
The logotype (the fixed element), paired with verbal and visual components (the dynamic element) highlights products and concepts, creating a complete and strong branding system.
There is a strong interaction between the visual and verbal identity, achieved through the combination of the logotype with the products names, food illustrations, and classical food common sayings. This combination translates visually the two souls behind the idea: the logo with his vintage character represents tradition, while the copy, manual, instinctive and mutable reflects both the intention to revise and experiment and the artisanal cuisine.
Playing with the identity elements is possible to create posters, postcards and an almost infinite serie of brand collateral.
The result is a bold, dynamic, but always recognizable identity.
