THESIS PROPOSAL 2016
University of Sto. Tomas
College of Fine Arts and Design
Non-Traditional Ad Campaign for Quaker Oats
This study aims to instigate the significance of active and healthy living among Filipino Millennials. Series of non-traditional executions and other traditional materials were designed to help promote and deliver the campaign's message, to encourage, motivate and inform the target market as well as to strengthen the brand's identity and position in the Filipino market.
All rights reserved.
Copyrighted by: Clara Belen G. Hernandez
Photographed, Illustrated, designed, conceptualized and rendered by:
Clara Belen G. Hernandez
Disclaimer: I am not affiliated with the said company (Quaker) or any of their designers; this output is a creative proposal for a school requirement only.