Speak Media was commissioned to review the iconic footwear brand’s core values and redefine its verbal identity – culminating in the production of a 34-page tone of voice manual. It also serves as an introduction to the brand’s values and heritage – so it can form part of the induction for new employees or contractors when they first encounter Kickers.

The brief set was open with a requirement for user friendly images which could be used as DPS for print or web use and resulted in a collection of over 100 images.