Enlighten – Our Human Rights
Graphic Design, Photography
The aim of this human rights awareness campaign was to place human rights into people’s environments in a more modern, accessible medium. Light installations would project the human right visuals onto these images at night, highlighting the importance of human rights to the target market of 19 – 24 year olds.
Graphic Design, Photography
The aim of this human rights awareness campaign was to place human rights into people’s environments in a more modern, accessible medium. Light installations would project the human right visuals onto these images at night, highlighting the importance of human rights to the target market of 19 – 24 year olds.
Technique
Light Stencilling is the technique I used in this project. It is a photographic technique that involves long exposure photography using lights to create objects, add effects into a photograph that is not actually there in real life. Exposures are also made by moving a hand held light source behind stencils. Light graffiti is another name for this method. I felt this idea of graffiti was something the target market could relate to and it would create awareness for human rights in a more modern and present day way.
Light Stencilling is the technique I used in this project. It is a photographic technique that involves long exposure photography using lights to create objects, add effects into a photograph that is not actually there in real life. Exposures are also made by moving a hand held light source behind stencils. Light graffiti is another name for this method. I felt this idea of graffiti was something the target market could relate to and it would create awareness for human rights in a more modern and present day way.
Right to Shelter
Right to Social Protection
Right to Leisure
Example of campaign billboards during the day: This image shows the lack of human rights.
Example of campaign billboards at night: This image shows the human rights coming to light, helping people to see the value of our human rights.
Website interface design for human rights awareness campaign
This video shows the photographic technique, light stenciling used to create my images for this campaign. This involved long exposure photographs using lighting and hand made stencils to create visuals. Each photograph was appromiately 4 minute long exposure to create the image.
