Dettol - Relaunch (instore activation)

•

BRIEF

Create a memorable relaunch campaign to ensure a high visibility by highlighting the product’s USP.

Build brand equity through Surface, but create a halo effect also for Soap, building Dettol equity as the trusted champion of health, every day, leveraging our germ kill expertise and provide better solutions for healthy homes and families.

Dettol is the brand that provides consumer with safe disinfection and cleaning tools for everyday touch-ups with higher relevance around food & children - leader in disinfection & family protection.

INSIGHT

Mothers feel comfortable knowing that their family live, in terms of healthy, in a clean and free of germs home.

Dettol presents to them the versatility of their products for household. Through its claim, it educates, raises curiosity and makes mothers aware of the importance of a clean house and, hence, of a completely protected family.