Granted the chance to negotiate our own briefs I decided to orientate mine around Formula 1, specifically in the event that alcohol sponsorship is outlawed in the same vein of tobacco sponsorship. With the current proliferant state of alcohol sponsorship in the sport the possibility that alcohol sponsorship be banned is a real possibility thus this project looked at how Williams-Martini could possibility circumvent these circumstances to continue their relationship. The use of DESIRE stems from Martini's tagline which features DESIRE as the main component and is easily associable to the brand, the use of dark and light blue lines are to remain in visual relation to Martini's racing heritage.
The following images showcase how Williams-Martini could potentially continue their relationship through cleverly disguised liveries, team wear and circuit-side branding such as brake marker boarding and banners.
Williams-Martini front view Photoshop render
Williams-Martini rear view Photoshop render
Williams-Martini side view Photoshop render
Williams-Martini top view Photoshop render
The Martini racing lines featured upon the cars are designed as such so that they showcase the silhouette of the famous Martini bottle shape
Williams-Martini polo shirt front Photoshop render
Williams-Martini polo shirt back Photoshop render
Martini tagline used extensively in circuit branding
Reverse view (Television side) of a brake marker board. 1180mm x 590mm
Front view (Television side) of a brake marker board
Time permitting meant that photographing the brake marker board in location was impossible, these renders offer some idea as to how it may appear
