LG's Air Sanctuary
Brief: Gain the trust of shoppers
Being the innovators of both design and technology
LG has gained the reputation of being a brand
that are more fashion orientated. Our task is to
bring LG’s technological innovation to life
within the greater China market.
Insight
Families in Greater China are still mostly abiding to the
one child policy. Which means in terms of their home
appliances, family comes first.
Idea
Using ideas of a natural environment by showcasing the
mountains in China, The Air Sanctuary reminds shoppers
that fresh air can be right at home.
