SERRANO: It is one of the most-used chili peppers in Mexican cuisine and one of the most popular chiles in the U.S.
ROCOTO: For pepper lovers who can take the heat.
HUANCAINA: A creamy sauce of the famous Peruvian dish “Papa a la Huancaína” normally served over boiled potatoes, then topped with hard boiled eggs and olives.
Design
The direction was focused on the concept of flavors. Each flavor is illustrated to give the viewer a quick way to register different flavors and levels of spicy.