PBA Bowling Challenge: Mobile Game, UX and UI Design

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I have worked with the Professional Bowler's Association on multiple mobile game projects, including PBA Bowling, PBA Bowling 2 and this most recent installation, PBA Bowling Challenge.

PBA Bowling Challenge peaked at the #1 Free Sports Game and the #5 Overall Free Game on the Google Play store, and holds a 4+ star rating with over 180,000 reviews. The iOS version also holds a 4+ star rating on the iTunes App Store. Check it out for yourself on Android here, and iOS here.

The challenge (pun sort of intended) in designing PBA Bowling Challenge was to incorporate many new game systems that were not included in older versions using a simple, dynamic menu system.

These systems include:
- A virtual economy that uses 2 currencies with drastically different values and availabilities.
- An experience-based player leveling system
- Career Mode: A progressive story arc that carries the player through increasingly difficult tournament play.
- Unlockable inventory items with special bonuses and unique stats.
- Consumable inventory items with cool-down time after use.
- Player Energy

Project Roles

Creative Direction
Game System Design
Game Design Documentation
UX and Interactive Design
UI Design and Art

Game Animations

Game Brand Design and Final Art, including logo and icon

Marketing Video Production and Marketing Collateral Management

Software Used

Photoshop

Illustrator

Omnigraffle

After Effects

Proprietary Animators, Font Generators and Particle Generators

Examples of my UX, UI and system design workflow below, as well as some brand images and the marketing video I produced for the game. More examples of documentation available upon request.

Promotional Video