Innovating Crest in Greater China
Brief: Innovating the in-store display
Crest’s top tier Pro Health and Luxe Line are the
Brands top revenue drivers in the Asian market. Both the
execution and ideas from which these displays are
birthed, have to be truly inspired.
Insight
Shoppers in Asia relate to the shopping experience that
exist in department stores.
Idea
• Transcending Oral care to beauty care (Luxe whitening).
• The apex of professional oral care (Pro Health).
By distilling the product to its essence and simply
embellishing its personality will make it
stand out from the crowd.
