ABOUT :  Ziploc is a brand of reusable, re-sealable zipper storage bags and containers. The plastic bags and containers come in different sizes for use with different products. The brand offers sandwich bags, snack bags and other bags for various purposes.  Ziploc products now vary from freezer bags to twist n' loc containers.

 

CHALLENGE :  To re-evaluate the USP of ZIploc Bags - 'It stays fresh'.

 

CONCEPT : The vegetables outside the ziploc bags are rotten and gone bad while when they are inside the bag - they stay fresh - So the tagline says ' Fresh is 'in' '.