Everyone needs a therapy
HBO proposal
HBO proposal
Brief
HBO Czech Republic shot their own version of the TV series Therapy. The task was to spread the message among target audience, in this case it meant everyone.
Idea
The idea is simple - everyone needs a therapy. We wanted to deliver this message without being pathetic and dramatic. So we turned it into a joke. Taking different types of phobias and connecting them to the not living objects around us as a guerilla activity. For online we used a simple Facebook app for users to diagnose themselves. All activities led to the special url where details about the TV show where given.
HBO Czech Republic shot their own version of the TV series Therapy. The task was to spread the message among target audience, in this case it meant everyone.
Idea
The idea is simple - everyone needs a therapy. We wanted to deliver this message without being pathetic and dramatic. So we turned it into a joke. Taking different types of phobias and connecting them to the not living objects around us as a guerilla activity. For online we used a simple Facebook app for users to diagnose themselves. All activities led to the special url where details about the TV show where given.
