BMW xPerience Russia 2012 9 cities test-drive tour
Cities: Saint-Petersburg, Krasnoyarsk, Chelyabinsk, Perm, Rostov-na-Donu,
Stavropol, Kazan, Voronezh, Ekaterinburg
Timing: end of February - end of May 2012
Agency task: overall project preparation and management, design and
production of mobile hospitality lounge, logistics, mounting / dismounting,
territory branding, catering, audio, video, personnel management
Guests: ca. 150 guests daily
Partners: Salomon, Microsoft, Caesar-Satellite, Samsung
Stavropol, Kazan, Voronezh, Ekaterinburg
Timing: end of February - end of May 2012
Agency task: overall project preparation and management, design and
production of mobile hospitality lounge, logistics, mounting / dismounting,
territory branding, catering, audio, video, personnel management
Guests: ca. 150 guests daily
Partners: Salomon, Microsoft, Caesar-Satellite, Samsung