This was a project that, for me, proved to be a lot of fun. I was given all the freedom in the world to create something all my own and a little whimsical. Best is an up and coming cosmetology school. During the beginning stages of even dreaming up the school, I was asked to help create a brand. After multiple discovery sessions, the owner and I declared what we thought the brand was. Mainly, what it should look, smell, and taste like. While the project is still in its beginning stages, we have established a logo mark and a few graphic elements that will be used throughout the brand before the grand opening.