Continuing our work with Temple Athletics, Blackrose was asked to develop a new brand platform for the 2016 Football season including campaign imagery and broadcast video. Our creative solution for the seasonal campaign was to feature Temple Football in a new, modern approach while still conveying the determined, powerful, proud, talented and tough athletes that make up the program. To do this, we shot the athletes on a black background, breaking through smoke. We felt this concept parallels the success of the 2015 season, the team’s most successful season in school history. It is this idea of setting goals and breaking through them that is true to Temple, Temple's "greatness" was at the core of our concept. Blackrose additionally developed an overarching positioning for the wider Athletics department to roll out across all digital, social, print and OOH assets. This included logo and identity guidelines, photo and video guidelines, tone of voice and copywriting style. See more at BLACKROSENYC.COM
