Purely Basic: An Organic Food Company
Above: Identity Package - Letterhead, Logo displayed, Mailing Label, Business Card Front & Back, Envelope Front & Back
Below: Two magazine advertisements & a Point-of-Purchase Display for New Wild Berry Cereal
Logo is meant to represent an apple, a heart, and a leaf for an organic and healthy feel. Identity package and magazine ads were awarded a place in the York College Gallery during the 2008 student show. Stock images were used in the ads and on the cereal box. A college project.