A Fashion Friend is a unique, South African online fashion site that provides a credible, creative platform to showcase the finest, local talent of a fresh fashion generation. Its a space for both established and new talent to show off their fashion shoots, fashion blogs and fashion ideas.

Based in Cape town, the A Fashion Friend agency provides in-sourced fashion and beauty content creation, fashion campaign concept, affordable look book shoots, consumer-facing styling, beauty workshops, retail activations and much more.

Now almost 5 years old and firmly established as South Africa's biggest independent fashion platform, the brand received a fun and vibey make-over to reflect its multi-faceted character.