The 2 Weeks Free campaign began in mid-2011, and because of great success, was repeated in March 2012. The campaign originated so that Cox Media Group could capitalize on the great reader feedback they were getting on a June 2011 newspaper redesign. This campaign communicated its message using over 45 tactical elements, including print, web, outdoor, television and radio.
Commercial Print
Commercial Print
Digital Billboard
Email Blasts (Shell)
Newspaper Advertisement
Sliding Billboard
Online Banners
