In the advertising and marketing realm of one of the best airlines in the world, Singapore Airlines runs various campaigns throughout the world, centralising its creative campaigns and visual imagery mainly out of Singapore itself. The Singapore girl (Air stewardess) is their signature and icon as it is the pride of this particular airline company's representation of excellent customer service.
These are a collection of my work throughout my time working on the various projects for the airline. The work shown may differ slightly from the original, as these are fully crafted by myself and what I deem right for the brand and my portfolio.
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The Singapore Airlines A380 to Auckland
Singapore Airline have already service the Singapore to Auckland route but never with their top of the line Airbus A380. So to commemorate for its inaugural flight with this aircraft and also to remind travellers who commute using that route to expect bigger and better things with flying with one of the best airline in the world.
As in true Singapore Airlines culture, everything must be authentic, to a point where the girl used for the hongi has to be a real Maori girl (even if it was just a photo). She brought her own Maori traditionally hand sewn wardrobe that has been passed down through generations and are heirlooms to her family and tribe. We even brought in a cultural advisor on set to make sure the nuances are correct for the shot. The image was shot by brilliant photographer Spid and represented by The Collective Force (Jason Jones and his awesome team) in Auckland, New Zealand.
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The New Singapore Airlines Premium Economy Launch
For the launch of Singapore Airlines new and latest cabin class, They wanted a statement piece where it would be visually arresting and a little on the surreal side of things. This was to showcase the luxe experience and out of this world treatment from a world class airline without cannibalising on their already very posh and super luxe Business, First and Suites category.
Below was the microsite that accompanied the launch of the campaign showcasing the added perks and new seat features and a brand new experience of the whole new cabin class from Singapore Airlines.
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The New Singapore Airlines Premium Economy Class Look Book
There was a needed refresh in look as well as a new set of images for the new cabin class they have created. Had the great opportunity of working with Chris Sisarich from New Zealand as his forté was fashion and he brought with him his refreshing take to very dated category. A master of understanding technical lighting and flares, he was key in bringing the work to life.
