Concept poster for Cartago's 2nd Organic Fair. The original concept was to represent the main idea of an organic fair, without the use of too much text. The final poster is modified to fit some text with only the most basic information regarding the fair.

At the very beginning there were two main designs, one with three flowers and another one with only one big flower. The first one was scrapped because it felt too crowded and the single flower looked cleaner.

After scraping the three flowers and the clouds in the background, there was some play with the flower color, to experiment and find what would go best with the general tone of the poster. In the end it was decided that it would be better to go with the sunflower, as it was a better fit for the message that wanted to be conveyed and it is a far more recognized flower.