Building a Brand for an Artificial Artist. When you first encounter Solo, you don’t exactly know where to look. You expect to find a guitarist in your presence. The sound is raw and immersive, and when you find that there is no guitarist generating the music, you face a second question: Is it even a guitar?
We’ve build a brand of A.I. The string is a single immersive element that follows you through whole journey. An interface, an experience, a tangible material you can interact with. From the logo on the website to composing element of UI — it’s all just different elements of the story it’s telling.
The String, being a visualization of an artificial intelligence itself, produce all the magic behind. The vibration of the string produces endless variations of waveforms and amplitude ripples, generating a unique engine for the brand.
“The design of Solo is significant. It was very intense to create an element, which is able to represent it”
Being a metaphor of Solo and its music the string became a significant element, which you can recognize even in the simplest ascetic line.
“We wanted to make user meet Solo almost like in gallery. Without too much explanation.”
Solo is a shiny, golden spaceship adrift in a universe of sound. With one gentle swipe, you’re steering the spaceship a bit, changing its direction and you’re on board. Imagine the endless sky before you. That’s how Solo sees sound. But where we see limits — where the sky ends — Solo is capable of going further. Its music knows no end.