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NOOKA is a New York fashion design company founded by artist/designer Matthew Waldman. NOOKA delivers the revolution in interface design to lifestyle. NOOKA believes the future should not look like the past. The ethos of NOOKA is universal language, which guides the creation of products with enhanced functionality and a technoprogressive philosophy.
NOOKA wanted a new app that could match up to the quality of products they created, and the idea of telling time in a different way. The main challenge was to create a very user friendly experience, that could be easy to use and function, while still acting as a different way of telling time. Another problem that had to be solved was that this app had to function as smoothly as an interface on all smart devices: phones and watches. My solution was brought to life after a series of wire framing and design research.
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All icons are masked with a unified gradient color, that will give the icons a burst of energy.
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