As account content strategist, I provided this luxury travel brand many services associated with a major online rebranding and redesign, including:

- A new voice and tone to guide copywriting for the redesign and ongoing.

- An editorial content strategy for the website - what content to offer at what points of the experience to drive brand building and conversion.

- A detailed recommendation for re-structuring and revising the online Crystal Guidebook.

- Metadata user flow for a new Voyage Finder wizard.