This is a campaign that made use of social media. We needed to make this campaign for an alternative network operator and we chose to work for Mobile Vikings. The concept was to organize a huge battleship game on twitter to promote the brand. The purpose of the game was that people would log in with their facebook account, twitter account, mobile vikings account of through the site of the game and take a shot on a huge field of 2000 m on 2000 m. If they hit a boat they receive a prize. The promotion for this game is made with a flyer that can be turned into a mini battleship game. There is a QR code printed on the flyer that refers to the site. There would also be an action on the festivals where you can shoot bombs on boats that are hidden by a big wall. At the scene of the action you could also log in to the game by using the computers or by scanning the QR code with your smartphone. <span "font-weight:="" normal;="" text-decoration:="" none;="" background-color:="" rgba(0,="" 0,="" 0);="" font-size:="" 14px;=""
