Client: Qatar Hockey Federation
As I already was playing for the Qatar National Field Hockey Team, I found out that our brand image was not as strong as it could have been and that the posters being designed were not of a standard that one would expect of a national federation. Considering the fact that we had no designated designer on our hands, and each time an event would be held the publicity and distribution would be done by a separate person, each with his own mindset when it came to designing. At the same time, I was developing my Graphic Design skills at home and wondered if I could help out. I designed a poster for them and they loved it, and from there kickstarted my affiliation with the QHF as a visual artist.
This collection is part of a major program that is being held throughout the year. Under the slogan of 'Aiming for a thousand feet', the QHF is running a national campaign targeting youngsters from schools around Qatar to introduce them to to the sport.
This collection is part of a major program that is being held throughout the year. Under the slogan of 'Aiming for a thousand feet', the QHF is running a national campaign targeting youngsters from schools around Qatar to introduce them to to the sport.
