I have created a new brand by TV chef Phil Vickery who already has a range of gluten free cook books. I have used the name ‘Seriously Good’ which already exists across his books. This range specialises in baking and includes products from the Gluten Free baking book. I have emphasised the handmade nature of the product with bakery inspired packaging. The sleeve wraps around the front and is sealed with a logo sticker. The stripe pattern and colour are inspired by the style and images used in the book. I have included a short introduction about Phil Vickery and the range on the back which makes it more personal. The clear acetate box allows you to see the product you’re buying which makes it more appealing. It can easily be opened by removing the sleeve and lifting the tab on the top of the box.