Axe has launched a new positioning where the brand had a mission to encourage an attitude of trust in the target so they could conquer the world around them.
To activate the brand in Lollapalooza, one of the most important festivals in São Paulo, a structure with more than 14 meters ensured visibility, entertainment and the materialization of the concept: a giant inflatable mattress invited people to show an act of courage, that they were “The Guy of Lolla” (#OCaraDoLolla) of the festival and have a moment of fun.
