Brand Identity Design
by Don Chowdhury
by Don Chowdhury
Award Winning Brand Identity design:
When we design your identity, we research; we question; wedig. Only then do we design--and we may even dig some more! In the end, theessence of your company will be distilled into a unique and memorable symbolthat works across an array of mediums and is timeless in its design. CollateralDesign.
There are several benefitsfrom employing a corporate branding strategy which a corporation can exploit.First of all, a strong brand including a corporate brand is no less or morethan the face of the business strategy hence portraying what the corporationaims at doing and what it wants to be known for in the market place. Thecorporate brand is the overall umbrella for the corporations' activities andencapsulates its vision, values, personality, positioning and image among manyother dimensions.
Perspectives onCorporate Branding Strategy
The competition in theglobal business environment is tough and achieving a unique position andcompetitive advantage becomes more and more difficult and expensive. The highlevel of investment necessary to maintain production capabilities and risingcost of R&D for product differentiation, makes strong marketing capabilitiesand unique brands pre-requisites for modern companies to cover these
heavy investments. How can companies and management teams catch up?
An ancient and famous Indian proverbsays: "If you don't have a goal, how can you know when you havearrived?". In order to establish and grow a corporate brand successfully,the management team has to track and measure the strength of the currentcorporate brand and the entire brand portfolio. Research can help understandthe business landscape in more depth and serves as a foundation for the futurecorporate brand strategy. Modern research tools have become very sophisticatedand at the same time easy to employ. There is no excuse for not trying to get amarket and customer driven perspective of the brand portfolio including thecorporate brand.
When we design your identity, we research; we question; wedig. Only then do we design--and we may even dig some more! In the end, theessence of your company will be distilled into a unique and memorable symbolthat works across an array of mediums and is timeless in its design. CollateralDesign.
There are several benefitsfrom employing a corporate branding strategy which a corporation can exploit.First of all, a strong brand including a corporate brand is no less or morethan the face of the business strategy hence portraying what the corporationaims at doing and what it wants to be known for in the market place. Thecorporate brand is the overall umbrella for the corporations' activities andencapsulates its vision, values, personality, positioning and image among manyother dimensions.
Perspectives onCorporate Branding Strategy
The competition in theglobal business environment is tough and achieving a unique position andcompetitive advantage becomes more and more difficult and expensive. The highlevel of investment necessary to maintain production capabilities and risingcost of R&D for product differentiation, makes strong marketing capabilitiesand unique brands pre-requisites for modern companies to cover these
heavy investments. How can companies and management teams catch up?
An ancient and famous Indian proverbsays: "If you don't have a goal, how can you know when you havearrived?". In order to establish and grow a corporate brand successfully,the management team has to track and measure the strength of the currentcorporate brand and the entire brand portfolio. Research can help understandthe business landscape in more depth and serves as a foundation for the futurecorporate brand strategy. Modern research tools have become very sophisticatedand at the same time easy to employ. There is no excuse for not trying to get amarket and customer driven perspective of the brand portfolio including thecorporate brand.
