Often the appeal of travel is to see exotic worlds and to learn about other cultures in the world. The excitement of exploration and discovery is the motivation behind most trips. The concept behind this tour brochure, “Kinetic x Experience,” aims to channel the energy of that flurry of activity — mentally and physically — when people go on a journey. This brochure is filled with itinerary information to appeal to people who want to travel across Asia and the Middle East. Most of these places are not tourist hotspots, but they provide the excitement of the unfamiliar, and encourage its visitors to truly experience their lifestyle.

In the opening callout, the reader is asked, “Every action we take requires energy. How will you use yours?” Throughout the book, various ways of expending energy are discussed through the use of callouts that match the actions and views of the sights the tourists will see on their trip. There is a targeting reticule motif on every spread, bringing the reader’s attention to a focus in that particular trip that they may not realize on first glance. The reader is frequently reminded throughout the book that there is movement and energy all around us, and there is no better appeal than to experience it while travelling.

Photos: Thomas LawPhotography Assistance: Carolina Wong