health.com.au is Australia's newest private health insurance fund. Though when we started working with them they weren't. When they were still just 'an idea' we gave them an identity and helped them with their presentation materials when applying for an Application for Registration with the Minister for Health. Then through a series of brand workshops we collectively honed a vision and created a voice and a brand.

The colour palette for the identity was very important to get right in a space that's so competitive. Our solution in essence is black and white. Photography of Australian scenes plays an essential role in their visual identity.

health.com.au only launched in April 2012 but already we have created: a brand principles document; avatars and other social media graphics; multiple banner advertising execution (launch and campaign specific); product brochures; claims card; welcome pack; mailchimp newsletters. We also supply a lot of their copywriting needs.

Visit www.chopsfortea.com to see more of what we do.

© Chops For Tea 2013