Deluxe Corp has over100 years experience providing cheques to banks and consumers. Deluxe ismoving with the times and has made strategic web based acquisitions. Deluxe has created a full service suite ofsmall business services.
I have worked on integratingall of these services into one seamless experience. Within the Deluxe portal customers canpurchase:
-Website design services
-Logo designs
-Copy writing
-Print materials (Business cards, etc)
-Domain Names
-SEO and SEM services
-REV marketing management plans

Customersare linked between many sub-company websites sharing headers and footers. Customers flow into a well designed shoppingcard. Post checkout customers are sentwelcome messages and invoices. Customersare now able to log into the Deluxe CP. This gives them access to all of their existing Deluxe products whileupselling new services in the very successful SHOP section. Using the portal approach we have been ableto cross-sell existing customer bases.

Deluxehas a call center network which not only supports customers but actively pursuesleads. Supporting these call centers isdone though MANY API integrations. Asupport management system called WebHost OS and a sales support systemSalesForce.

Toyingaround I have created a 30 day SIMPLE free website builder. This application is designed as a fly catcherfor the small business entrepreneur. Giving the customer a website within minutes (perceived value), allowingthem to use and share it for 30 days. Usinga waterfall marketing approach to convert the sale. No industry vocabulary is used.