“Let’s Talk about it!” is organ donation campaign for children between 11 to 16 years old. The promotion consists in an app with 2 educational games and print materials. The concept was to take the information NHS had on their website and make it accessible and visual appealing for this target audience using games, colourful illustrations and animated typography. The main focus is to engage children into an open conversation about organ donation.
Below you can see the characters illustrated for the app from the real life stories, at this project I worked together with the graphic designer Ioana Stoica.
Here you can see the printed materials
