Tabasco Ad Campaign
Graphis - New Talent Annual 2012 Gold Winner
Graphis - New Talent Annual 2012 Gold Winner
This Tabasco Magazine Ad Campaign is fun, simple and relatable. The vivid colors not only represent the culture behind the brand, but are also eye-catching and will grab the attention of anyone flipping through a magazine. The message is clear and to the point, this product is so hot, it is “steamy”. The beauty behind this campaign is that I have related the product to something most people can relate to, glasses. The concept remains untouched, the only thing that changes are the glasses. Here the Tabasco Ads are placed in different magazines Rolling Stone, TIME, Sports Illustrated and Forbes. The ads hit each demographic, whether you are a music enthusiast, a doctor, an athlete or a businessman, you will enjoy the great taste of Tabasco Hot Sauce.
