BRIEF
Create a concept for new packaging for GoldCrest.
INSIGHT
We would design premium, contemporary product packaging to evolve the GoldCrest brand.
SOLUTION
We changed the size and shape of the packaging, using slimmer, taller bottles. We introduced a more modern font and logo,
as well as new imagery on the packaging, creating a high-end look that would stand out on the shelf.
as well as new imagery on the packaging, creating a high-end look that would stand out on the shelf.
