WHY?
Diana owns a digital site called Diana iSchool that helps teenage girls learn about sex, puberty and other intimate facts.
Our job: promote the iSchool via print-ads.
Our job: promote the iSchool via print-ads.
HOW?
We play off wrong perceptions amongst teens about said aspects, using their own language (with slang and rhyme).
Key message: to right the wrong perception, go to iSchool.
Key message: to right the wrong perception, go to iSchool.
When "red flag" waves, luck surrenders? Want to ensure the unsure?
Big smooch makes big belly? Want to question the questionable?
Give away your “cherry” to make your love merry? Want to undoubt the doubt?
