40th anniversary of Australia-Vietnam Relations
client: Australian Embassy / Design contest proposal
scope: Logo research, development and design
Two combined national symbols the red lotus and a kangaroo form an elegant and representative anniversary hallmark, which represents friendship, partnership and cooperation in several areas. Logo is suitable for variety of elegant finishing, which will make it even more lively (hot stamp with debossed effect, UV coating etc.). Because of the color composition logo significantly contributes to long-term reducement of printing costs. We Discarded national color combinations of Australia (green and gold) and Vietnam (red and yellow); our goal was to get a neutral color that would furthermore achieve the desired philosophy. Blue color is peaceful, joyful and positive it also illustrates the wealth (associated with gems), in terms of the rich relationship between the two countries.