David Taylor Cadillac
More/Less Outdoor Campaign
More/Less Outdoor Campaign
When David Taylor Cadillac hired us they were consistently number four in the Houston marketplace among Cadillac dealers. They were spending a tad over $1,000,000 a year on media that included cable, radio and newspaper. This was our first campaign we launched for them. It was a seven board rotator of 48x14 outdoor boards. The boards changed location every 60 days and eventually made it around all of the major Houston freeway locations. We rearranged their media buy to be focused on very specific radio stations, outdoor, and direct mail. We even reduced their annual budget. Within a year they were racking up numbers that put them at the top of the Cadillac dealers in Houston. They held that spot for the next five years. Just last year (2011) the dealership was sold and we lost the account. They also have since lost that top spot ;·]
