BARCELONA
City Re-branding
This city re-branding of Barcelona was initially inspired by the mosaics of Gaudi. Based on these intricate designs, I created a font that reminded me of the city itself. The color palette is reminiscent of the city's fútbol team and the logo designs are taken from Picasso's sketches. I wanted to create designs that represent the cultural, artistic side of the city, gravitating toward the mosaics and Picasso sketches for design inspiration.
Re-branding Inspiration: Gaudi Mosaics
Inspiration Continued
Initial Typographic Ideas
Transformation of Logo
Designed Typography for Barcelona re-branding
Color Palette
Poster 1
Poster 2
Poster 3
Poster Application in CIty
Poster Application on La Rambla
Poster Application in the Metro
Font Application on City Bicycles
