To celebrate M-Net Edge (a channel on DSTV) turning one, we delivered direct mailers containing a life-like finger in a box to TV critics, influencers and bloggers that were as edgy as the content on M-Net Edge. Posts about the M-Net Edge Direct Mailer and its birthday hashtag #EdgiestOneYearOld trended number one in the country, and had 8 million impressions and over 1 470 427 interactions online. That’s a reach of over 17.2%.