I led content development and brand strategy for this site announcing the arrival of Brandywine Realty's FMC Tower at Cira Centre South; a luxury high rise that will forever change the Philadelphia skyline. The site would have to capture the scope of the undertaking and meaningfully communicate its grandeur to prospective commercial and residential tenants. Inspired by the verticality and accessibility of FMC Tower, we decided to create an immersive one-page, long-scrolling experience.
View full site experience here.
We put motion to work through parallax scrolling and visual cues to action, like a continual vertical arrow that guides the user down through the experience.
