Introduction
Larmax Aquarium has been opened for business since year 1996. It is located in Jalan Raja Uda,
a busy street in Butterworth. Besides being an aquarium, Larmax Aquarium also sells fishes,
fish feed, water plants, fish tanks and many more accessories that are required to rare fishes.
Objectives
• Attract new customers
• Gain long term customer loyalty
• Differentiate this business from others of the same kind
a busy street in Butterworth. Besides being an aquarium, Larmax Aquarium also sells fishes,
fish feed, water plants, fish tanks and many more accessories that are required to rare fishes.
Objectives
• Attract new customers
• Gain long term customer loyalty
• Differentiate this business from others of the same kind
SMP (Single Minded Proposition)
Fun, Friendly and Care.
The Logo
The logo is a combination of a round fish tank, bubbles and the Larmax logotype.
The fish tank represents the aquarium – a world for all the fishes. The bubbles above the logotype
represents the livelinesss and friendliness of Larmax Aquarium because the motion and sounds
of the bubbling water throughout the fish tank activates and increases the positive energy.
The fish tank represents the aquarium – a world for all the fishes. The bubbles above the logotype
represents the livelinesss and friendliness of Larmax Aquarium because the motion and sounds
of the bubbling water throughout the fish tank activates and increases the positive energy.
Colours
The colour palette was chosen to reflect Larmax Aquarium’s values. The main colour
Turquoise, is a colour that presents as a friendly and happy colour. In colour psychology,
Turquoise controls and heals the emotions creating emotional balance and stability.
The colour palette was chosen to reflect Larmax Aquarium’s values. The main colour
Turquoise, is a colour that presents as a friendly and happy colour. In colour psychology,
Turquoise controls and heals the emotions creating emotional balance and stability.
Corporate Typefaces
Progress and sketches
Brand Element
Different kinds of fishes
Decorative items for the aquarium
The motif shows the liveliness in the aquarium. It is fully hand drawn and the colours are processed digitally.
Reception counter
Vehicle design
Disclaimer: This student project has no affiliation with the brand name
and the artwork on display is solely for educational purpose only.
and the artwork on display is solely for educational purpose only.
