The city of Nowy Sącz with its 720 years of tradition needed a new, fresh and recognisable visiual identification, which would reflect its multidimensionality, modernity, entrepreneurship, openness and history.

While analyzing a strategic documents of the city we noticed that the layout of the city recalls a human hand. Therefore, that symbol was used to design a new logo of Nowy Sącz.

The new courageous image of the city (logo and claim) not only caused controversy in the media, but also was awarded and recognized in many prestigious competitions!

Client: Nowy Sącz City Council
Design Firm: Papajastudio
Country: Poland

www.papajastudio.pl