In 2007, to help launch mintoshot.co.nz, i developed the campaign line 'It pays to watch'. We then worked together with Mark Ellis to create a controverial stunt that got the brand plenty of attention.

 

http://www.scoop.co.nz/stories/BU0711/S00291.htm

 

https://www.youtube.com/watch?v=pIYtlPV8cV8