High impact marketing lever used for Best Buy exclusives, campaigns, as well as, new releases (Movies, Music & Gaming) and emerging business promotions. Responsible for initiating the program, managing the rotation calendar and establishing the relationship with third party vendor who surveyed locations, produced and installed cling graphics. Partnered with Facilities Department to obtain permits and check City Ordinances. Maintained relationship with studios for creative direction and approvals. This was a very popular method of advertising Midnight store openings for new releases.
Creative Director: Erin Sartor
